Tuesday, November 3, 2009

event marketing

Our group has had its ups and downs when it comes to attendance at our programs. On a campus as big as ours, it can be hard to compete for a student's leisure time. Layers of flyers coat the walls of dorms, classroom buildings and bulletin boards. Everyone's got a facebook group, sidewalk chalk and an e-mail list. Invitations, reminders and re-reminders are sent and received constantly. It's no wonder why students become jaded to all of these activities, events, lectures, what have you.

I was trying to think of ways to really get the attendance up at the events we host and support. What makes people know that an event is worthwhile? Time is valuable; people are busy! We have to let them know that our events are something to get excited about.

I think that the best way to go about this is to go old-school. Like Kae said last night at our meeting,

"I'm the one calling you up the night before and saying 'Hey, are you coming to my party?! I've been doing it since I was four."

When you're having a party, you call your friends, you text them and whenever you see them you remind them and re-remind them. You tell them to bring their friends, roommates, teammates, anyone! It's the personal contact that makes something memorable to potential attendees. If it's worth getting excited for, (more excited than a couple of facebook-invitational mouse clicks) show it!

I know that all of the members of US have charisma, so let's harness it and make these BIG! The more people that come, the better off our program and any other beneficiaries will be, and the more fun we will have hosting/supporting the actual events!

Also, I'll be in contact with Joe Ferg about our Web site so that we can have an at-a-glance calendar of all of these exciting events.

-Lucy

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